Customers That Have No Relevant Prior Experience with a Firm

question 16

True/False

Customers that have no relevant prior experience with a firm may base pre-purchase expectations on word-of-mouth comments, news stories, or the firm's own marketing efforts.

---

Definitions:

Contract

An agreement that can be enforced in court; formed by two or more parties, each of whom agrees to perform or to refrain from performing some act now or in the future.

Federal Statute

A law enacted by the national government of a country.

U.S. Constitution

The foundational document of the United States that outlines the framework of the government and the rights and freedoms of its citizens.

State Constitution

The fundamental governing document of a state that outlines the structure, functions, and powers of government and the rights of its citizens.