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How Can Advertising Help Reduce Customer Risk Perceptions of a Service

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How can advertising help reduce customer risk perceptions of a service firm like a credit card?


Definitions:

Pathogens

Microorganisms, such as bacteria, viruses, fungi, or parasites, that can cause disease or illness in their host.

Geographic Locations

Specific places or areas on Earth's surface identified by their physical and geographic characteristics.

Pandemic

An epidemic of an infectious disease that has spread across a large region, for instance multiple continents or worldwide, affecting a substantial number of people.

Epidemic

A widespread occurrence of an infectious disease within a community or region over a specific period.

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