Examlex
Normative statements describe how the world is, while positive statements prescribe how the world should be.
Exclusive Distribution
A distribution strategy where a supplier grants a single retailer or wholesaler exclusive rights to sell their product in a specific geographic area.
Point of Difference
A unique feature or benefit that sets a product or service apart from its competitors in the eyes of target customers.
Channel Conflict
A situation where channels for the same product or service compete with each other, potentially reducing profitability for one or all channels involved.
Exclusive Distribution
A distribution strategy where a product is sold exclusively through a specific retailer or distributor.
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