Examlex
If a line passes through the points (20,5) and (10,10), then the slope of the line is 1/2.
Gross Rating Points
A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.
Banner Ads
A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.
IMC Efforts
Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.
Customer Loyalty
A customer's willingness to repeatedly return to a company to conduct business due to the delightful experiences and value they receive from the relationship.
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