Examlex
If the interest rate is r percent,then the rule of 70 says that your savings will double about every
Brand Loyalty
The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.
High Involvement
Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.
Product Decision
Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.
Hierarchy of Effects
is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.
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