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Figure 28-4
-Refer to Figure 28-4. If 2,000 workers are unemployed, then the minimum wage must be
Soft Drinks
Non-alcoholic beverages that are usually carbonated and contain various flavorings and sweeteners.
Family Branding
A marketing strategy where a company markets multiple products under the same brand name to leverage brand equity.
Brand Name
Part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.
Brand Preference
The degree of consumer loyalty towards choosing a particular brand over others, based on positive experiences and perceptions.
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