Examlex
If U.S.exports are $300 billion and U.S.imports total $350 billion,which of the following is correct?
Push Strategy
A marketing strategy that involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.
Pull Strategy
A marketing strategy where consumers are encouraged to demand a product, prompting retailers to stock it, effectively pulling the product through the distribution channel.
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