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A Swiss company sells chocolates to a retailer in the United States.These sales by themselves
Income-Consumption Curve
A graph that shows how a consumer's optimal bundle of goods changes as their income changes, all else being constant.
Marginal Utility
The change in satisfaction or utility gained from consuming an additional unit of a good or service.
Utility Maximizing
The process by which individuals select the mix of goods and services that maximizes their satisfaction or utility, given their budget constraint.
Elastic Demand
A situation where the demand for a product is sensitive to price changes, showing a significant change in quantity demanded when prices fluctuate.
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