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We depart from the assumptions of classical economics when we focus on the relationship between
Persuasion
The action or process of influencing someone's beliefs, attitudes, or actions through argument or appeal.
Audience's Attitudes
The feelings, beliefs, and behavior tendencies directed towards a person, object, or idea by the audience.
Deception
The act of misleading or tricking someone into believing something that is not true.
Falsification
The act of disproving a hypothesis or theory by presenting evidence that contradicts it.
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