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Dan planned a party and invited his whole English class by passing out personal invitations. Dan accidentally forgot to make an invitation for Sam. Sam assumed he intentionally wasn't invited and became irate at Dan for excluding him. This is an example of:
Permission Marketing
is a marketing strategy where businesses obtain consent from potential customers before sending them promotional messages or advertisements.
Opt-in Customers
Consumers who have actively chosen to receive marketing communications or promotional materials from a brand or company.
Buyer Profile Data
Information collected about consumers, including demographics, buying habits, and preferences, used by companies to target marketing efforts and product development.
Opt-in
A consent-based practice where individuals voluntarily agree to receive communications, typically marketing messages or newsletters.
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