All of the Following Are True About Television Advertising EXCEPT

question 10

Multiple Choice

All of the following are true about television advertising EXCEPT

• A) it tells us that aging is ugly and lonely.
• B) it instills a fear of aging or capitalizes on existing fears.
• C) it implies the elderly are preoccupied with irregularity, constipation, and sexual performance.
• D) television consumers in their 50s and 60s respond best to an actor who is about the same age.

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Definitions:

Interval Reinforcement

A type of operant conditioning scheduling wherein rewards are given to an organism at variable time intervals to encourage behavior.

Partial Reinforcement

A conditioning schedule in which a behavior is reinforced only some of the time, making the behavior more resistant to extinction.

Continuous Reinforcement

This is a learning process in behavior modification where a reward follows every correct response, enhancing the likelihood of the behavior being repeated.

Negative Reinforcement

A behavioral psychology term where the removal of an undesirable outcome strengthens a specific behavior.