All of the Following Are True About Television Advertising EXCEPT

question 10

Multiple Choice

All of the following are true about television advertising EXCEPT

• A) it tells us that aging is ugly and lonely.
• B) it instills a fear of aging or capitalizes on existing fears.
• C) it implies the elderly are preoccupied with irregularity, constipation, and sexual performance.
• D) television consumers in their 50s and 60s respond best to an actor who is about the same age.

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Definitions:

Legitimate Business Purpose

A reasonable, lawful reason for engaging in a particular business activity or decision.

Uniform Commercial Code

A comprehensive set of laws governing all commercial transactions in the United States, intended to standardize laws across the states.

Unconscionable

A term used to describe an action or a contract clause that is so unjust or overwhelmingly one-sided in favor of one party that it is contrary to good conscience.

Noncompete Clause

A contract provision that prohibits an employee from working for or becoming a competitor for a certain period after leaving a company.