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The process of stereotyping fulfills our need to structure and organize situations.
Normative Social Influence
The influence of other people that leads us to conform in order to be liked and accepted by them, resulting in social harmony and cohesion.
Informational Influence
The effect on an individual's behavior or attitudes caused by the desire to be correct and to understand the proper way to act in a given situation.
Informational Influence
A form of social influence wherein individuals change their opinions or behaviors in response to receiving new information or observing others.
Normative Influence
The process of using others to determine how to fit in.
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