Examlex
Match the term with the definition.
-Alexander Hamilton's January 1790 report recommending that the national debt be funded-but not repaid immediately-at full value. His goal was to make the new country creditworthy, not debt-free. Critics of his plan complained that it would benefit speculators.
Target Audience
A specific group of people identified as the intended recipients of an advertisement, product, or campaign, based on various demographics or interests.
Psychological Characteristics
Attributes of the mind that influence behavior, perceptions, and emotions, shaping an individual’s personality.
VALS
An acronym for Values, Attitudes, and Lifestyles, a psychographic segmentation strategy to categorize consumers based on their values and lifestyle choices.
Geodemography
A field that combines geography and demography to study the distribution of characteristics across different geographic areas and populations.
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