The Introduction of IFRIC 13 Customer Loyalty Programmes Had the Following

question 21

Multiple Choice

The introduction of IFRIC 13 Customer Loyalty Programmes had the following impact on revenue recognition policies for entities in the airline industry:

• A) no impact
• B) reduced the amount of revenue able to be recognised
• C) increased the amount of revenue able to be recognised
• D) changed the timing of the recognition of revenue

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Definitions:

Objectives

Specific, measurable goals that are set to achieve a desired outcome or target.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Listening

In marketing, actively monitoring and analyzing social media and other platforms to understand public perception and gather feedback about a brand or product.

Monitoring

The process of observing and tracking certain activities, behaviors, or information to gather insights or maintain control.