Examlex
What is the purpose of 'window dressing'? How would it be perpetrated? What is the main indicator of window dressing, and why does the indicator work?
Feature
Any physical characteristic of a product.
Advantage
The performance characteristic of a product that describes how it can be used or will help the buyer.
Benefit
A favorable result the buyer receives from the product because of a particular advantage that has the ability to satisfy a buyer’s need.
Trial Close
A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.
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