Which of the Following Is Not a Reason for Using

question 2

Multiple Choice

Which of the following is not a reason for using profitability measures?

• A) to assess performance of key staff
• B) to compare performance against competitors
• C) to measure the ability to meet its debts as they fall due
• D) to track revenue and expenses over time

---

Definitions:

Source Confusion

A memory error where the source of a memory is incorrectly attributed to some specific remembered experience.

Schema Intrusions

Unwanted, intrusive thoughts or memories that disrupt current cognitive processes, often related to traumatic events or fears.

Tip-of-the-Tongue

A temporary state of being unable to recall a word or name, while feeling that retrieval is imminent.

Tip-of-the-Tongue Effect

A cognitive phenomenon where a person feels certain they know something (like a word or a name) but can't retrieve it from memory at the moment.