Examlex
Explain how auditors evaluate the results of tests of controls conducted on a sample.
Market Trends
The general direction in which a market or the preferences of consumers are moving over time.
Early Majority
A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.
Early Majority
A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.
Consumer Adoption Process
The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.
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