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Discuss the binding change mechanism proposed by Boyer.
Brand Recognition
The extent to which a consumer can correctly identify a particular product or service just by viewing the product's logo, packaging, or advertising.
Brand Awareness
The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Individual Branding
A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.
Brand Names
names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.
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