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While at home,Kyle Kinston,the president and chief executive officer of Remstat,Inc. ,is called by the CEO of Viokam Corporation,who asks Kinston if Remstat would be interested in buying about 25 percent of the outstanding shares of Viokam.Remstat is a billion dollar conglomerate that has contemplated acquiring Viokam for some time,but Kinston tells Viokam's CEO that Remstat is not interested.Kinston tells the CEO,however,that KKIM,Inc. ,is willing to buy the shares.Kinston is the 100 percent shareholder of KKIM.Viokam sells the shares to KKIM for $35 million.A year later,KKIM sells the shares for $55 million to a mutual fund company.When Remstat's directors discover KKIM's purchase and sale of the Viokam shares,they sue Kinston on behalf of the corporation.Which of the following is correct?
Generate Buzz
Generate buzz means to create exciting and positive word-of-mouth about a product, service, or event, often through marketing and promotional strategies.
Gain Followers
The act of increasing one's audience or supporter base on social media or other platforms through various strategies.
Promotional Mix
The combination of marketing strategies used to promote a product or service, including advertising, sales promotion, public relations, and direct marketing.
Marcom Plan
Short for Marketing Communications Plan, it outlines an organization's strategy and activities to communicate with its target market to achieve its marketing goals.
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