Which of the Following Statements About the Balanced Scorecard Approach

question 39

Multiple Choice

Which of the following statements about the balanced scorecard approach is true?

• A) The four perspectives of the balanced scorecard revolve around measures of quality, productivity, efficiency and timeliness, and marketing success.
• B) The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth.
• C) The balanced scorecard approach integrates financial and nonfinancial performance measures.
• D) All of these are true.

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Definitions:

Instrument Decay

As a threat to internal validity, the possibility that a change in the characteristics of the measurement instrument, including human observers, is responsible for the results.

Journal

A periodical publication that contains scholarly articles and research findings on a specific academic field or area of interest.

Exposure

refers to the extent or duration to which an individual is subjected to a particular environment, substance, or condition.

Testing Effect

A threat to internal validity in which taking a pretest changes behavior without any effect on the independent variable.