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Explain Paivio's Dual-Code Theory

question 46

Essay

Explain Paivio's dual-code theory.


Definitions:

Individuals

Distinct persons or entities, each seen as separate and unique from others.

Collectivistic Cultures

Societies that prioritize the needs and goals of the group over individual desires or goals, emphasizing interdependence among its members.

Individualistic Cultures

Societies that emphasize the needs, goals, and desires of the individual over those of the group or collective.

Self-Esteem

One’s subjective evaluation of their own worth, including beliefs about oneself as well as an emotional states such as triumph, despair, pride, and shame.

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