When Subjects Are Asked to Name the Color of Ink

question 9

Multiple Choice

When subjects are asked to name the color of ink in which a word is printed and the word itself is the name of a different color,subjects typically:

• A) are about as fast as when they name the color for a word of the same color.
• B) experience such conflict that their reading process breaks down immediately.
• C) show little interference because physical traits of stimuli override contextual traits.
• D) are much slower than when naming the color for a word of the same color.

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Definitions:

Risk Aversion

The tendency of individuals or entities to prefer outcomes with less uncertainty, avoiding risks in decision-making.

Economic Payoff

The financial return or profit resulting from an investment or action.

Bounded Rationality

The concept that when individuals make decisions, their rationality is limited by the information they have, the cognitive limitations of their minds, and the time available to make the decision.

Good Enough

A standard or condition that satisfies the basic requirements or criteria, without needing to be perfect.