In Their "Lost in a Shopping Mall" Study,Loftus and Pickrell

question 38

Multiple Choice

In their "lost in a shopping mall" study,Loftus and Pickrell (1995)

• A)found that 75% of participants falsely remembered being lost in a mall.
• B)found that when false memories were created,they were quite vague and not very long lasting.
• C)found that participants were just as confident about their false memories as they were about real ones.
• D)enlisted family members of the participants as confederates.

---

Definitions:

Market Price

The current price at which a good or service can be bought or sold in a particular market.

Firm

An organization, especially one involved in business or commerce, that produces and sells goods or services.

Economic Profit

The difference between a firm's total revenue and its total costs, including both explicit and implicit costs.

Profit-Maximizing Output

The level of production at which a company achieves the highest possible profit, where marginal cost equals marginal revenue.