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When states and nations do not coincide,the result is often
Brand
“The total constellation of meanings, feelings, perceptions, beliefs, and goodwill attributed to any market offering displaying a particular sign” (Muniz, 2007). A brand is a carefully constructed set of meanings that a company attaches to a particular product, including the company itself.
Perishable Household Items
Perishable household items refer to goods within the home that have a limited shelf life and require timely use or consumption, such as food, medicine, and certain chemicals.
Primary Breadwinner
The individual in a household primarily responsible for providing financial support through earned income.
Branding
The process of creating a unique name, design, and image in a consumer's mind, distinguishing one product or service from another.
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