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Product Z sells for $18 per unit as is, but if enhanced it can be sold for $24 per unit. The enhancement process will cost $50,000 for 10,000 units. If the 10,000 units of Product Z are sold as is without further processing, the company:
Informational Social Influence
The process where individuals change their opinions or behavior in response to accessing new information or knowledge from others.
Group Standard
The norms and expectations that are established and shared by a group, guiding the behavior and attitudes of its members.
Social Approval
The favorable acknowledgment, approval, or support from people within a social setting.
Social Norms
Shared guidelines or rules that dictate expected behaviors within a society or group.
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