Sometimes You Can See a Shape That Is Not Really

question 68

Multiple Choice

Sometimes you can see a shape that is not really present because your visual system fills in parts of the shape.When this happens,we see a(n) _____________.

• A)pseudo-shape
• B)subjective illusion
• C)illusory context
• D)subjective contour

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Definitions:

Jingles

Short, memorable songs or tunes used in advertising to convey a product's attributes or benefits and to increase brand recall.

Advertising Wearout

The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.

Advertising Burnout

A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.

Sleeping Effect

A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.