Strengthening Neural Connections Is the Basis of _____________

question 31

Multiple Choice

Strengthening neural connections is the basis of _____________.

• A)weight-based memory
• B)activity-based memory
• C)process-based memory
• D)modality-based memory

---

Definitions:

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand.

Category of Need

Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.

Resonance

The extent to which a brand or message meaningfully connects with or impacts its audience or target market.

Brand Salience

Refers to the prominence or visibility of a brand in consumers' minds.