Find the linearization of 
at the point 
and use it to approximate 
Definitions:
Motivation
The internal drive or external stimulus that prompts an individual to act or behave in a certain manner towards achieving a goal.
Perceived Risk
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.
Consumer Angst
A state of anxiety or aversion experienced by consumers, often due to negative experiences or perceptions related to purchasing and using products or services.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds contradictory beliefs, ideas, or values, leading to an internal conflict.
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