Use the Following to Answer the Question(s) Below

question 50

Multiple Choice

Use the following to answer the question(s) below.
A publishing company conducted a survey of its readership and found that 60% subscribed to Food & Wine, 30% subscribed to Wine Spectator, and 25% subscribed to both.
-The probability that a reader subscribes to Food & Wine or Wine Spectator is

• A) 0.90.
• B) 0.65.
• C) 0.25.
• D) 0.50.
• E) 0.85.

Understand the evolution and role of marketing in organizations.

Comprehend the concept of value cocreation and its benefits to customers.

Correct common misconceptions about marketing.

Learn strategies to make a marketing firm more value driven.