Use the Following to Answer the Question(s) Below

question 10

Multiple Choice

Use the following to answer the question(s) below.
A local politician was interested in determining whether income level affects opinion regarding the governments' bailout bill of the auto industry during the 2008 financial crisis. He surveyed a sample of his constituents and got the following results.
Opinion

-The correct null hypothesis to be tested is

• A) opinion regarding the governments' bailout bill of the auto industry is independent of income level.
• B) there is a relationship between income level and opinion.
• C) opinion depends on income level.
• D) opinion and income level are not independent.
• E) there is a association between income level and opinion.

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Definitions:

Trial Close

A technique used in sales to gauge a potential customer's interest or likelihood of making a purchase before the deal is finalized.

High-involvement

A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.

Routine Decision Making

The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.