Use the Following to Answer the Question(s) Below

question 24

Multiple Choice

Use the following to answer the question(s) below.
A manager of Kim & Lim corporate strategy department thinks that dollars spent on advertising can to some extent be a predictor of total sales dollars. As an aid in long-term planning, she analyzes the following sales and advertising numbers for 2015 (both in $millions) . Information was collected from eight companies of Kim & Lim.

-The sum of the cross-product of the deviations is found as follows: What is the coefficient of the correlation between x (Advertising) and y (Sales) ?

• A) 0.817
• B) 0.647
• C) 0.567
• D) 0.933
• E) 0.206

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Definitions:

Addictions

A complex condition, a brain disorder characterized by compulsive engagement in rewarding stimuli despite adverse consequences.

Continuous Reinforcement

A method of learning in which every correct response is followed by a reward, thereby reinforcing the behavior.

Partial Reinforcement

A technique in behavior psychology where only some responses are reinforced, leading to more resistant behavior change.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable event or condition increases the likelihood of a behavior being repeated.