Use the Following to Answer the Question(s) Below

question 17

Multiple Choice

Use the following to answer the question(s) below.
A recent survey of online shoppers asked them to indicate the primary reason they shop via the Internet. The table summarizes responses by reason and gender.

-What percent of respondents cite Convenience as the primary reason they shop online?

• A) 42.4% (339/800)
• B) 22.5% (90/400)
• C) 62.3% (249/400)
• D) 84.8% (339/400)
• E) 31.1% (249/800)

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Definitions:

Sensory Memory

The shortest-term element of memory that allows individuals to retain impressions of sensory information after the original stimulus has ceased.

Slides

A single page or image, often part of a presentation, used to convey information visually, typically displayed with a projector or on a computer screen.

Recency Effect

This refers to the tendency to remember the most recently presented information best.

Implicit Memory

The system for long-term storage of unconscious memories that cannot be verbally described.