Consider the Following to Answer the Question(s) Below

question 5

Multiple Choice

Consider the following to answer the question(s) below:
A third-order autoregressive model, AR (3) was fit to monthly closing stock prices, adjusted for dividends, of Boeing Corporation from January 2006 through August 2008 (closing price on the first trading day of the month) . The results are as follows:

-Assume that the year 2000 is used as the index base period and that sales were $12 million in the year 2000. If sales were $18 million in the year 2006, the simple index number for the year 2006 is

• A) 150.0.
• B) 15.0.
• C) 0.667.
• D) 6 million.
• E) 66.67.

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Definitions:

Competitive Environment

A market scenario where businesses are in competition with each other to attract customers and achieve higher sales.

Free Association

A psychological technique in which a person responds to a word or idea spontaneously with the first word or idea that comes to mind.

Unaided Recall

A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.

Brand

The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.