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Consider the following to answer the question(s) below:
An advertising agency has developed a new ad for one of the national car manufacturing companies. The agency is interested in testing whether the proportion of favourable responses to the ad is the same between male and female adults. It conducted the test using an alpha level of 0.05. A sample of 100 adults of each gender was used in the study. Each person was asked to view the ad and indicate whether they found the ad to be "pleasing" or not. The samples resulted in 57 males and 47 females that liked the ad.
-The appropriate null and alternative hypotheses are
Thinking Type
Refers to the various mental processes and approaches individuals use to process information, solve problems, and make decisions.
Dental Assistant
A healthcare professional who supports dentists by preparing equipment, assisting during procedures, and providing patient care.
Psychographic Characteristics
Human characteristics that are qualitative rather than quantitative: values, beliefs, goals, and lifestyles.
Living Secured Old Age
A concept focusing on ensuring financial security and wellbeing for individuals in their retirement years.
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