Consider the Following to Answer the Question(s) Below

question 27

Multiple Choice

Consider the following to answer the question(s) below:
A large national retailer of electronics conducted a survey to determine consumer preferences for various brands of digital cameras. The table summarizes responses by brand and gender.

-Of the consumers who are male, the percentage who prefer Pentax is

• A) 44.1% (275/623).
• B) 6.6% (41/623).
• C) 52.6% (41/78).
• D) 14.9% (41/275).
• E) 12.5% (78/623).

Understand the relationship between facial expressions and the experience of emotions.

Assess the reliability of polygraph testing in lie detection.

Identify how the need for affiliation and interpersonal relationships influences human behavior.

Understand the components of emotion and their significance.

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Definitions:

Retain Loyal Customers

Strategies and practices aimed at keeping customers who repeatedly buy from or support a business.

Infrequent Customers

Individuals who purchase goods or services from a business irregularly or rarely.

Survey Profitable

A survey method designed to understand the profitability of various aspects of a business, often focusing on customer satisfaction and product/service viability.

Attitudinal Loyalty

Customer loyalty based on positive feelings and attitudes towards a brand rather than on habit or convenience.