Consider the Following to Answer the Question(s) Below

question 3

Essay

Consider the following to answer the question(s) below:
The option to buy extended warranties is commonplace with most electronics purchases. Does the type of purchase affect a consumer's willingness to pay extra for an extended warranty? Data for 420 consumers who purchased digital cameras and laptop computers from a leading electronics retailer are summarized in the table.
-Two of the questions asked in the survey of employees are shown below.
• Since exercise is so important to good health, would you be willing to participate in organized walks during lunch hour?
• Would you attend a "low fat cooking" demonstration?
a. Are these questions valid (appropriately worded)? Explain.
b. Which question is more neutral? Explain.

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Definitions:

Research Design

The overall strategy or plan for a research study, detailing how to conduct and analyze the research to achieve its objectives.

Cluster Analysis

A statistical method used to group objects or variables into clusters that contain similar characteristics, often used in research to identify patterns or categorize data.

Instruments

Tools or devices used to measure variables or gather data in research.

Cluster Analysis

A statistical method used to group objects or cases based on their similarities, often used in data mining and pattern recognition.