In Developing and Conducting a Survey, What Is the Main

question 19

Multiple Choice

In developing and conducting a survey, what is the main purpose of the pilot test phase?

• A) To point out flaws in the survey
• B) To generate whole data set to analyze
• C) To determine the cost of the survey
• D) To make sure that the respondents like the questions
• E) To make sure that the manager likes the questions

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Definitions:

Risk-Adjusted

A process or methodology that adjusts for the risk involved in a project or investment, allowing for more accurate comparisons or evaluations.

Equity Cost

The total expenses involved in acquiring equity financing, including direct costs like underwriting fees and indirect costs such as stock dilution.

Price/Earnings Ratios

A valuation metric for evaluating the relative attractiveness of a company's stock, calculated by dividing the market price per share by its earnings per share.

Earnings Reinvestment

The practice of reinvesting a company's earnings back into its business to fund growth activities rather than distributing them as dividends to shareholders.