Tim Hortons Conducts a Random Survey of 1000 Customers in Their

question 8

Multiple Choice

Tim Hortons conducts a random survey of 1000 customers in their Ottawa outlets on a particular day. For each customer they collect data on the time taken to fill the order, how frequently the customer comes to Tim Hortons in a week, whether the customer purchased only coffee or additional item(s) , and the level of overall satisfaction using a scale from 1 to 5. Which of the variables is quantitative?

• A) the time taken to fill the order, and how frequently the customer comes to Tim Hortons in a week
• B) whether the customer purchased only coffee or additional item(s)
• C) the level of overall satisfaction
• D) whether the customer purchased only coffee or additional item(s) and the level of overall satisfaction
• E) the level of overall satisfaction and how frequently the customer comes to Tim Hortons in a week

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Definitions:

Medical Doctors

Professionals who are qualified and licensed to practice medicine and surgery to diagnose, treat, and prevent illnesses and injuries.

Attractive Source

In communication and marketing, a messenger who is appealing to the audience, thereby increasing the likelihood of message acceptance.

Opinions

Refers to the beliefs or views of individuals about specific topics or items, often subjective and based on personal experience or perceptions.

Traditional Communications Model

A theoretical framework that illustrates how information is transmitted from a sender to a receiver through a medium, involving encoding, channel selection, decoding, and feedback.