Examlex
What is the lesson of Easter Island?
Multiple Level Selling
A marketing strategy that involves selling products through a network of distributors or representatives who earn income from both direct sales to customers and the sales of recruited team members.
Multibrand Strategy
A marketing strategy that involves selling multiple competing brands within a single company's portfolio.
Perceived Value
The value a consumer assigns to a product based on their personal assessment rather than its objective market value.
Cannibalization
Cannibalization occurs when a company's new product or service eats into the sales of one of its existing offerings, often unintentionally harming overall revenue.
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