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In 1965, ___________ made the following statement: "You do not take a man who for years has been hobbled by chains, liberate him, bring him to the starting line of a race, saying, 'you are free to compete with all the others,' and still justly believe you have been completely fair. "
Product Differentiation
A marketing strategy where a company attempts to make its product appear unique from competitors' offerings in the eyes of consumers.
Customer Service
Activities and services provided by a company to support and enhance the satisfaction of its customers.
Competitive Prices
Pricing strategy that involves setting prices at the same level or slightly lower than competitors to attract customers.
Cost Differentiation Strategy
A business strategy aiming to offer products or services differentiable from competitors' based on features, quality, or service rather than competing primarily on price.
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