What Are the Benefits of Written Contracts Over Oral Ones

question 21

Essay

What are the benefits of written contracts over oral ones?

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Definitions:

Human Methods

Refers to approaches and techniques involving direct human interaction or effort in processes or studies.

Customer Equity

A ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments.

CRM Program

Customer Relationship Management program; a strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history with a company.

Customer's Profitability

The financial benefit a company gains from dealing with a customer, considering the revenues generated and the costs associated with maintaining the relationship.