John Jones Decides to Use His Personal Name for a Line

question 33

Multiple Choice

John Jones decides to use his personal name for a line of clothing he is developing. Whether or not the name John Jones acquires a secondary meaning will depend on

• A)how extensively John markets his line of clothing.
• B)the market for John's line of clothing.
• C)the number of clothing sales John makes.
• D)all of the choices are correct.

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Definitions:

Unconscious Associations

Mental connections between ideas, feelings, or memories not readily accessible to conscious awareness but influencing thoughts and behaviors.

Freud

Sigmund Freud, an Austrian neurologist, established psychoanalysis as a method of treating mental disorders through conversations between a patient and a psychoanalyst.

Manifest Content

In psychoanalytic theory, the apparent, literal content of a dream, as distinguished from its latent content, which is hidden.

Latent Content

In dream analysis, the hidden psychological meaning of a dream, as opposed to the literal storyline (manifest content).