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10 It is possible to have a strategic alliance with a direct competitor.
Normal Goods
Goods for which demand increases as the income of consumers increases.
Incomes
refer to the earnings received by individuals or households, including wages, salaries, benefits, and returns from investments.
Equilibrium Price
The cost level at which the supply of products equals the demand for those products in the market.
Market Demand
The total amount of a product or service that all consumers in a market are willing and able to purchase at varying prices over a specified time period.
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