Customer Relationship Management Is

question 19

Multiple Choice

Customer Relationship Management is:

• A) an attempt to satisfy all customers.
• B) an information technology based strategy for classifying customers.
• C) a promotional technique for getting new customers.
• D) all of the above.
• E) none of the above.

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Definitions:

Global Brand

A brand that is recognized and has a consistent presence across multiple countries worldwide, known for delivering universally appealing products or services.

Manufacturer-owned Brands

These are brands that are owned and managed by the manufacturers themselves, allowing for direct control over product quality and marketing strategies.

Brand Positioning

The strategy of creating a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

Western-sounding Brand Names

Brand names that are designed to evoke Western (particularly American or European) culture or values, often used to appeal to global markets.