The Cost of a Franchise May Include

question 6

Multiple Choice

The cost of a franchise may include:

• A) royalty payments.
• B) advertising expenditures.
• C) the franchise fee.
• D) all of the above.

---

Definitions:

Category

A class or division of people or things regarded as having particular shared characteristics.

Semantic Priming

The process by which a preceding stimulus influences the response to a later stimulus, based on meaning.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Prototypes

The most typical or best example of a particular category or concept, used in cognitive psychology to explain how people categorize information.