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Selecting a Name Should Be the First Step in Planning

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Selecting a name should be the first step in planning a business venture.


Definitions:

Obesity

Excess body fat accumulation that presents a risk to health, defined by a Body Mass Index (BMI) of 30 or higher.

Monozygotic Twins

Twins that result from one fertilized egg splitting and developing into two embryos, genetically identical.

Dizygotic Twins

Twins conceived by the union of two different ova (or a single ovum that has split) with two different sperm cells; also called fraternal twins; they are no more alike genetically than any other siblings.

Concordance

The agreement or compatibility between traits, beliefs, or values among individuals or in data, often used in genetics and psychology to measure similarity.

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