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Evaluate the limit.
Habitual Decision Making
Consumer decisions made out of “habit,” without much deliberation or product comparison.
Candy Bar
A confectionery item that is typically made from chocolate or a sugar-based mix, often with other ingredients like nuts or caramel.
Checkout Line
The queue or line that shoppers wait in to pay for their purchases at a store.
Problem Recognition
The stage of the buying process in which consumers recognize a gap between their current situation and a desired end-state.
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