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Market Orientation
A business approach focused on identifying and meeting the needs and wants of customers through product development and marketing.
Marketing Ethics
The principles and standards that guide behavior and decision-making processes in marketing practices to ensure fairness, honesty, and responsibility.
Strategic Planning
A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.
Organizational Performance
An assessment of how effectively an organization meets its goals and objectives.
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