Find an equation of the line with slope 
passing through point 
.
Definitions:
Target Audience
A specific group of people identified as the intended recipients of an advertisement, product, or campaign, based on various demographics or interests.
Psychological Characteristics
Attributes of the mind that influence behavior, perceptions, and emotions, shaping an individual’s personality.
VALS
An acronym for Values, Attitudes, and Lifestyles, a psychographic segmentation strategy to categorize consumers based on their values and lifestyle choices.
Geodemography
A field that combines geography and demography to study the distribution of characteristics across different geographic areas and populations.
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